1. Accountabilities
a. Coordinating mailings schedule and sending emails according to this schedule
b. Building, segmenting, and maintaining email list
c. Adding and deleting names manually as needed
d. Backing up contact list twice a year
e. Updating mailing list with teacher and mentor transitions
f. Updating mailing list and TATC WBR spreadsheet with Whole-Being Realization stats, and attendance status of awakened life courses
g. Reporting mailing list metrics quarterly
h. Managing the email promotion of TA Introduction and Discovery Course in coordination with Education role
2. Check Weekly Events Email – Each week Jill Glidden (a paid worker) sets up the draft of the next Events email, typically by Sunday. She goes through the calendar and adds up-coming events that were not on the previous week’s email. In case Jill is not there the following needs to be done:
a. Jill Glidden is doing (b)-(d) at this time, if so, go to (e).
b. The Events Mailing from the previous week is copied for the coming week.
c. Check the Events calendar to see if there is anything in the week after the last week reported in the previous Mailing. Typically, about four weeks of listings is appropriate.
d. Check the Calendar for the next six months to see if there are any Workshops, Retreats or Courses scheduled that aren’t on the previous week’s Event email. If they are not there in the Upcoming Workshops, Retreats & Courses section then add them in. Make sure to use the picture from the Events page so they match and make sure there is a link to that page.
e. Check the links with each entry to make sure that they connect to the proper page on the Trillium Awakening website. Note: Since the previous week’s email is copied, those links should work. It is good to test them anyway because occasionally the repeating events link is broken. It that is the case then Drew Martinez needs to be contacted. He takes care of our WordPress issues and Website programming. As a note this can be done in the preview option for the week’s email. Just click on the link for each event. It should open a new page in your browser.
f. If a teaching paragraph is still being used each week, then a new teaching should to be put in just before the Events at the top of the email.
g. Scheduled the email to go out at 3:00am PST Friday morning.
3. Creating New Mailings – Occasionally a new event will be specified from a teacher or a specific group. This first goes to the Events coordinator. At this time, as the Events Role Holder/Energizer, I am using the community@trilliumawakening.org email address to track the new entries. The Events Role Holder/Energizer needs to contact you with the information to put the email together or you can go to https://docs.google.com/spreadsheets/d/1mccxB9w0-Oiqr4tisvKdZHqrqWlcG-kWB8QLg6V_veg/edit?usp=sharing to find the information if you’ve been informed there is an event that needs posting.
a. Take an old email and replicate it, then modify the contents. This ensures that the necessary Mailchimp obligations (such as bottom footer) are part of the email.
b. Optional: Sometimes the long paragraph space to fill in information for the event cannot hold the total amount of text the event planners would like to include in the email. As an option, you can contact the person requesting the event to see if they actually have more material they would like to add to the email.
c. Trillium uses the free photo site Unsplash to get its photos. Do not rename photos. The image name is stored in photo archive of Mailchimp.
d. Once the email is finished, send a test mailing to the person asking for the event to make sure it looks the way they want.
e. If the email is given the okay, ask the person in charge of the event to specific when they want the emails to go out, if that has not already been specified. People can pay under the following options which the Events manager should tell you:
i. Weekly notifications in Events email until event happens
ii. One reminder email for the event only
iii. One email reminder for the event with weekly notifications in Events email until event happens
iv. Two email reminders for the event with weekly notifications in Events email until event happens
v. Three email reminders for the event with weekly notifications in Events email until event happens
vi. Recurring event for six months
4. Updating Teacher and Mentor Status – Go to Audience and All Contacts. In there are two segments called TATC and Mentors. If you click on either of them, they will take you to a sublist of the entire Mailing List database. Any teachers who have retired, you can edit their profile taking out the TATC tag. The same goes for Mentors. If a teacher or mentor is not listed in their appropriate section, then search the Mailing list and set the appropriate tag for either TATC or Mentors.
5. Updating Audience Information – Go to Audience and All Contacts. You can search under the person’s name or just alphabetize the list. Click on the individual. As long as there is the required information present (First and Last Name, State, Country, Email) you have the potential of editing their contact information. There are also tags that can help MailChimp sort particular email drives. There is a list of tags after the contact information. Any tags that are no longer applicable can be removed by hitting the X on the tag. New tags can be added at that same location.
Also, go through the list once a month and put anyone who has unsubscribed into the Archive folder of MailChimp. This is done by hitting the Remove button when you are in a person’s individual file. The Remove will give you the options of Archive or Delete. Just Archive for now. This keeps the mailing list with the exact number of individuals to whom emails are sent. Otherwise, it inflates how many contacts are actually active in the mailing list.
6. Usage metrics – If metrics are need for the Operation Circle then fill in the appropriate email information on the Metrics form
https://docs.google.com/spreadsheets/d/1_HmAUErimNS6hnlsnyy9lpTEbrmSknez8_QcyTR3ueA/edit?gid=0#gid=0
a. To get Subscribed and Unsubscribed numbers go to Analytics and then Audience and specify the dates and look at What’s Changed. Count the ups and downs.
b. On that same analytic page, you can get the number of subscribed for the month. It is averaged over the month
c. To get Click Rate go to Custom Reports and choose Click Rate. Set the month and apply. You will also have to hit Modify. It gives the number of emails and the range from low to high that you want to put in the spreadsheet as well as the particular email that got the highest click rate.
d. To get the open % rate, go to Analytics and then Reports. You’ll have to scroll through the month to get the range. Unfortunately, the Opened in Customs doesn’t give percentages for each email.
7. Mailing List Backup – This should be done twice a year just as a precaution. Go to Mailchimp Audience then All Contacts. On the upper right is an Export Audience button. This will send a link to Trilliumawakening@gmail.comwith the file folder. It will export four files in CSV format. This can be converted to an Excel format easily. Put all four files into one spreadsheet and save it to the Mailing List Backup folder on the shared admin@trilliumawakening.org drive with the YY-MM-DD Mailing List designation. Delete all the irrelevant columns to have less blank space in the googlesheets document. This last step is not necessary, but makes the file easier to read.
8. TATC Goggle Calendar – Trillium Awakening has a calendar within the trilliumawakening@gmail.com account. Schedule the dates that emails are supposed to go out under the TATC Mailing Schedule which is blue. We try to limit our emails to one per day so our audience doesn’t feel overwhelmed. If you have an email that needs to go out and something is already on the day you wish to schedule on, move it one day behind or ahead of the date you wish to use.