Zachary Perl

Zachary Perl

General Operations

Purpose:

Our Essence is: GlassFrog is the morning sun, breaking dawn with radiant clarity.

Our Blessing is to provide the spark of insight that ignites the fire of evolution.

Our Mission is to transform every organization into a sanctuary of clarity, passion, and purpose.

Our Message is: Organizational life can be so much better. Lack of clarity is the root of organizational pain, and you can’t optimize what isn’t clear to start with. Creating organizational clarity enables change, and change enables evolution; and once you’ve unleashed evolution in your company, progress isn't just possible, it's unstoppable.

Note: GlassFrog uses the purpose discovery framework and four aspects of purpose from Tim Kelley's book "True Purpose".

  • Marketing

    Purpose:

    GlassFrog is ubiquitous in organizational life, a name brand known and loved by millions

    Accountabilities:

    • Defining key target markets for GlassFrog and marketing it to those markets via all appropriate marketing channels
    • Inspiring free GlassFrog customers to upgrade to premium plans
    • Developing and refining the marketing and sales funnel for GlassFrog with input from @Business Manager
    • Gathering and sharing GlassFrog product updates and social proof from @Release Coordinator, @Customer Experience, and @Customer Success, including updating content in GlassFrog's What's New section
    • Scheduling and promoting product tour and training webinars for GlassFrog
    • Identifying potential new target market candidates for GlassFrog and test-marketing to them to assess interest
    • Creating and maintaining visual demos (videos and screenshots) of GlassFrog features for marketing purposes

  • Sales

    Purpose:

    Tension the system with dizzying growth in customer count and recurring revenue

    Accountabilities:

    • Responding to prospect inbound inquiries
    • Demonstrating key product features to our prospects
    • Sharing prospect feedback to appropriate roles
    • Championing user stories that encourage signups, conversions, and retention
    • Engaging with new and existing leads to cultivate interest
    • Negotiating custom contracts as needed for enterprise clients and others with special needs

Marketing

Purpose: GlassFrog is ubiquitous in organizational life, a name brand known and loved by millions

  • Circle Lead

    Purpose:

    GlassFrog is ubiquitous in organizational life, a name brand known and loved by millions

    Accountabilities:

    • There are no accountabilities defined for this role.

  • Digital Marketing

    Purpose:

    Create delightful experiences on the web with best practice advertising that attracts and acquires new customers

    Accountabilities:

    • Advertising on social media platforms and search engines
    • Identifying potential new target market candidates for GlassFrog and test-marketing to them to assess interest
    • Reporting on website performance, ad metrics, and search engine rankings
    • Creating and updating glassfrog.com marketing website pages