Purpose: Evolve humanity’s relationship to power
  • Outreach

    Purpose:

    Attract interest with a compelling and authentic brand narrative; connect our target audience with Holacracy products and services that are relevant and useful to them

    Domains:

    • glassfrog.com public-facing (non-app) website

    • Holacracy, HolacracyOne, and GlassFrog visual branding

    • HolacracyOne's general-interest mailing lists

    • Official Holacracy, HolacracyOne and GlassFrog-branded social media accounts and pages

    • The holacracy.org domain & website

    • The official list of Holacracy-branded domain names, websites, and other publicly accessible online spaces

    Accountabilities:

    • Developing and maintaining the website for Holacracy, HolacracyOne and GlassFrog; including permanent links to specific versions and sections of the Holacracy Constitution

    • Defining HolacracyOne's overall marketing strategy and executing on its marketing and promotion plan

    • Distilling and capturing cohesive strategic guidance for the expression, conveyance, and protection of the Holacracy brand by relevant roles, and integrating Objections from all General Company Circle roles before enacting major proposed changes to this guidance

    • Naming market offerings that carry the Holacracy brand

    • Administering DNS records for non-GlassFrog App domain names requested by any role, and announcing changes that would impact the uptime or configuration of the company's websites

    • Publishing a profile page for each licensee on holacracy.org, including a list of badges each licensee has earned and not yet earned as defined by Holacracy Ecosystem

    • Monitoring the public discourse on Holacracy and external publications mentioning Holacracy

    • Tracking interactions with leads in the CRM

    • Leveraging client successes and offers into new opportunities

    • Selling coaching and training services

    • Populating and updating the Holacracy Community of Practice with information that is relevant and exciting for Holacracy practitioners and providers

Purpose: Attract interest with a compelling and authentic brand narrative; connect our target audience with Holacracy products and services that are relevant and useful to them
  • Advisor Support

    Purpose:

    @Holacracy_Advisor supported and prospective clients held

    Accountabilities:

    • Offering scheduling help and following up appropriately with prospective clients in the lead management system, or at the request of Holacracy Advisor

    • Supporting prospective engagement clients and Holacracy Advisor with scheduling the meetings they need for a smooth conversation over time

    • Triaging the transition of leads from HolacracyOne Ambassador to ensure follow up and ease of scheduling

  • Lead Link

    Purpose:

    Attract interest with a compelling and authentic brand narrative; connect our target audience with Holacracy products and services that are relevant and useful to them

    Domains:

    • Role assignments within the Circle

    Accountabilities:

    • Structuring the Governance of the Circle to enact its Purpose and Accountabilities

    • Assigning Partners to the Circle’s Roles; monitoring the fit; offering feedback to enhance fit; and re-assigning Roles to other Partners when useful for enhancing fit

    • Allocating the Circle’s resources across its various Projects and/or Roles

    • Establishing priorities and Strategies for the Circle

    • Defining metrics for the circle

    • Removing constraints within the Circle to the Super-Circle enacting its Purpose and Accountabilities

  • Marketing Maven

    for Consulting Services

    Purpose:

    Help the world to know and love HolacracyOne's products and services

    Accountabilities:

    • Gathering "news" from internal roles that's relevant and useful for our target market, such as GlassFrog feature updates, training events, and major initiatives/changes

    • Creating and maintaining a process for publicizing particular HolacracyOne products or services

    • Crafting communications tailored to the interest of our customer segments

    • Researching and maintaining a list of groups, locations, and platforms outside of HolacracyOne and GlassFrog appropriate for spreading the word about our services

  • Marketing Strategy

    Purpose:

    Strategize once so everyone doesn't have to

    Accountabilities:

    • Developing a marketing strategy for HolacracyOne that includes guidance about which markets to target with which value proposition

    • Developing an executable marketing plan for HolacracyOne that includes guidance about what messages to send, to which customers, through which channels, at what stage in their journey, with what frequency

  • Online Advertising

    for transition

    Purpose:

    Effective online advertising is easy

    Accountabilities:

    • Helping to draft and evaluate advertising campaigns upon request

    • Setting up and running advertising campaigns upon request

    • Tracking and reporting on the performance of advertising campaigns

  • Sales & Marketing Systems

    Purpose:

    Elegant Sales & Marketing tools integrated for success

    Domains:

    • Administration of HolacracyOne's mailing list management software

    Accountabilities:

    • Implementing and maintaining the tool stack to support effective marketing for HolacracyOne products and services.

    • Measuring and tracking the marketing funnel and sharing metrics upon request

    • Triaging requests for removal from email lists and tracking unsubscribe data

    • Creating and maintaining a centralized contact list of Holacracy-interested parties for use in marketing campaigns and event promotion

    • Creating segmented lists as requested by Marketing Maven

    • Setting up, maintaining, and administering
      • a Customer Relationship Management (CRM) system for storing useful customer and lead data
      • a system for processing Holacracy Advisor proposals and contracts
      • booking links and routing for the scheduling of Holacracy Advisor
      • platforms to support the scheduling and delivery of certification assessments

    • Providing sales support toolset for Holacracy Advisor

    • Soliciting and integrating input from Holacracy Advisor on CRM needs

Purpose: Clear and sexy websites for Holacracy, HolacracyOne, and GlassFrog that align with strategic brand guidance
  • Web Admin

    Purpose:

    Websites configured for H1 needs

    Accountabilities:

    • Administering the organization's websites (e.g. user management, redirects, settings)

    • Tracking and reporting website metrics

Purpose: High quality & easy to find Holacracy content & tools that make practice easier for novices & experts alike
  • CoP Engineer

    for For new platform

    Purpose:

    Flawless tech setup that supports the CoP and its offerings

    Domains:

    • CoP platform infrastructure

    Accountabilities:

    • Developing and evolving an online platform to support the Community of Practice, its vision and feature requirements as defined by CoP Vision

    • Triaging and resolving technical issues with the Community of Practice platform

    • Selecting and configuring the needed platforms for CoP live online offerings

  • CoP Vision

    Purpose:

    A peer-to-peer community for practitioners to share with each other and contribute

    Accountabilities:

  • Resources Systems

    Purpose:

    Elegant Tools and Technical Systems to support Resources Circle

    Accountabilities:

    • Researching and evaluating platforms and technical tools for supporting content generated or supported by Holacracy Resources