Purpose: Competencies for the Journey from Duality to Entirety
  • Brand Steward

    Purpose:

    A world that knows and loves the brand

    Accountabilities:

    • Developing and maintaining a compelling brand

    • Developing and maintaining guidelines for the expression of the brand in visual design and content creation

Purpose: Awareness of and desire for EaW's offerings
  • Editor

    Purpose:

    Written communication that engages and clarifies

    Accountabilities:

    • Proofreading written communications for errors and syntax

    • Providing suggested revisions for increased clarity of message to the intended purpose and audience

    • Providing suggested revisions to make communication more expressive of the native speaker

  • Promotion Assets

    Purpose:

    Awesome assets to promote EaW's products and services

    Accountabilities:

    • Designing and updating the website

    • Designing and handling the newsletter

    • Placing content on website and in newsletter as defined by Content Crafter

    • Producing promotional assets (e.g. videos, audio recordings, etc.)