Purpose: Competencies for the Journey from Duality to Entirety
  • Association Context

    for until March 23, 2019

    Purpose:

    Purpose aligned Association Members/Partners for the Organization

    Accountabilities:

    • Aligning the needs of the Association context with the needs of the Organization

Purpose: Competencies for the Journey from Duality to Entirety
  • Brand Steward

    Purpose:

    A world that knows and loves the brand

    Accountabilities:

    • Developing and maintaining a compelling brand

    • Developing and maintaining guidelines for the expression of the brand in visual design and content creation

Purpose: Awareness of and desire for EaW's offerings
  • Content Crafter

    Purpose:

    Written content that fully informs and inspires the target markets

    Accountabilities:

    • Developing content for website, social media, newsletter, blog and all other written content for communication with the target markets

    • Integrating guidelines as defined by Brand Steward

    • Integrating information regarding products and services as defined by Products and Services and Content and Practice Guide into content

    • Gathering "news" from internal roles to develop content, that is relevant for our target market

  • Editor

    Purpose:

    Written communication that engages and clarifies

    Accountabilities:

    • Proofreading written communications for errors and syntax

    • Providing suggested revisions for increased clarity of message to the intended purpose and audience

    • Providing suggested revisions to make communication more expressive of the native speaker

  • Promotion Assets

    Purpose:

    Awesome assets to promote EaW's products and services

    Accountabilities:

    • Designing and updating the website

    • Designing and handling the newsletter

    • Placing content on website and in newsletter as defined by Content Crafter

    • Producing promotional assets (e.g. videos, audio recordings, etc.)

  • Visuals

    Purpose:

    Expressive visual that attract the target markets

    Accountabilities:

    • Creating all visuals needed that support the brand and promotion (social media postings, handouts, event announcements, slides, etc.)