Purpose:

Competencies for the Journey from Duality to Entirety

  • Venue Finder

    Purpose:

    Suitable venues for LoS Certification Programs and promotional events

    Accountabilities:

    • Publishing and maintaining a repository of venues that are aligned with EaW's instructional purposes, based on requirements from LoS CP Design and Event Delivery

Purpose:

Awareness of and desire for EaW's offerings

  • Active Promotions

    Purpose:

    Promotions that never sleep

    Accountabilities:

    • Developing and maintaining a promotions calendar

    • Scheduling Promotions Events (Workshops, Online Sessions, FB Live, etc.) with Event Delivery and all other promotion activities with concerned roles

    • Integrating in promotions calendar activities for all communication channels as defined by Market Communications

  • Inbound Hospitality

    Purpose:

    All inquiries handled in a requisite way

    Accountabilities:

    • Answering inbound inquiries (email and social media) and clarifying the questions/needs of the inquiry

    • Forwarding contact details and all necessary information to requisite role(s) for further triaging of inbound inquiries

  • Market Communications

    Purpose:

    Target Markets well informed of EaW's offerings

    Accountabilities:

    • Defining communication guidelines for the promotion of all products and services

    • Defining all communication channels to best reach the target market

    • Defining and updating EaW's target market

    • Integrating input from LoS Foundations and SE Foundations into communication guidelines as needed.