Board of Directors
General Company Circle
Marketing
People Operations
Inspiring architectural visuals
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Accountabilities:
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Creating and updating financial projection for the coming year and informing Board Circle if the resulting revenue differs more than 10% from the planned quarterly revenue
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Maintaining a culture for a working environment that is both healthy for the people and ensures the sustainable development of the company
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Inspiring architectural visuals
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Accountabilities:
- There are no accountabilities defined for this role.
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Accountabilities:
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Intervening in meetings on un-holacratic behavior and personal criticism
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Facilitating the Circle’s regular Tactical Meetings
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Facilitating the Circle’s Governance Process
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Triggering new elections for the Circle’s elected Roles after each election term expires
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Auditing a Sub-Circle’s meetings and records on request and declaring a Process Breakdown if one is discovered
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Marketing
Purpose:
Creating an overarching and attractive brand image representing Nightnurse Images
Domains:
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Website
Accountabilities:
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Marketing Nightnurse Images products and services.
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Taking additional marketing measures on request to improve short-time revenue
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Training new hires according to their contracts to fill foreseen role(s)
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Creating an overarching and attractive brand image representing Nightnurse Images
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Accountabilities:
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Creating and maintaining online and offline marketing campaigns
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Tracking return on ad spend (ROAS)
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Creating and maintaining landing pages on our website for online advertising campaigns
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Creating, maintaining, and optimizing (SEO) our Search Engine Marketing (SEM) and Search Engine Advertising (SEA)
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Domains:
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Blog
Accountabilities:
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Coordinating timing and content of blog contributions
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Requesting content from contributors
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Checking for spelling, general alignment, appearance, style
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Selecting content for publication
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Giving feedback to contributors if their content can be improved
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Circle Lead
Purpose:
Creating an overarching and attractive brand image representing Nightnurse Images
Accountabilities:
- There are no accountabilities defined for this role.
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Accountabilities:
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Creating content for Marketing
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Accountabilities:
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Adding new projects to the "Portfolio" section on our website
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Adding new clients to the "Reference" section on our website
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Exchanging or removing portfolio related content on our website
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Maintaining our online portfolios platforms
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Integrating portfolio related inputs and suggestions from the Crafting Lab
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Accountabilities:
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Managing events with external invitees
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Creating and implementing event plans and concepts
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Collecting and creating an event guest list with contact information on all invitees
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Inviting relevant media connections
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Coordinating expenses
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Organizing our yearly summer party
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Evaluating event suggestions
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Accountabilities:
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Evaluating and supplying business data for insight driven decision making.
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Providing accurate and up-to-date contact data for reaching out to customers
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Maintaining groups of contacts for various kinds of marketing
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Making sure that the request from customers to unsubscribe from our communication is respected
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Accountabilities:
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Being the point of contact for all press inquiries
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Writing press releases
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Sending press relevant materials to news outlets and media distributors
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Maintaining lists of relevant news outlets, media distributors and industry-relevant press release channels
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Pitching press release content to relevant news outlets and media distributors before the press release
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Updating the press kit
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Accountabilities:
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Getting in touch with potential customers at social events
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Qualifying lead by following up on contacts established during events
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Handing off the qualified lead to Sales Force
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Creating lists with appropriate contacts for events
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Maintaining relationships with non-clients
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Accountabilities:
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Tracking publishability of our images and updating the status in Vertec
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Tracking copyrights of published images and reminding the publishers to add copyrights in advance or afterwards if missing
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Creating a monthly collection of the newest publishable images for the Social Media Manager and Creative Portfolio Manager
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Answering external requests on publishing our images (requests on copyrights, high res file requests,...)
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Accountabilities:
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Creating a first direct contact with potential clients and reaching out to high-potential leads to personally present our products and services.
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Engaging with potential new customers to find out exactly what they want.
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Showing potential customers how we could meet or exceed their expectations.
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Handing off new customers to General Company Circle for the contract once they have decided to place an order.
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Building relationships from opportunities
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Engaging with contact base by sharing news and information
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Accountabilities:
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Interacting with the audience on our social media channels
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Maintaining our social media channels
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Clear, healthy and lasting partnerships
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Accountabilities:
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Organizing and scheduling team events, including catering
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Clarifiying with the Project Coordinator about the workload of the team for optimal event dates
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Informing the team in advance about the team events
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Organizing annual participation at the soccer tournament
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